A Guide to Moving into the Beauty Products Industry


The beauty products industry is booming, especially in a country like Thailand, where both men and women take great pride in their appearance, and if you would like to create your very own brand of beauty products, there are specialist companies who produce top quality products that you can add to your packaging. What’s more, all of the products are FDA approved and ready to sell, which really does take all the hard work out of the product line process.

Choosing your Product Line

The beauty product manufacturer would have an extensive catalogue of quality products that would include the following:

  • Body Lotions
  • Scrub Products
  • Anti-Wrinkle Creams and Potions
  • Skin Whitening Products
  • Acne Care Products
  • Shampoos
  • Conditioners
  • Soaps

All of the above can make up a very attractive product line, and if you have any other product preferences, the manufacturer would likely be able to oblige. They also do a nice line with a mask sheet(known as มาร์ค หน้า ชีทin Thai) and several face masks that cleanse and nourish.

Designing your Own Packaging

Your branding will be used, of course, and if you need some help with that, the OEM manufacturer would be able to advise on all aspects of beauty product package design. They can supply all the technical text about product information, and by incorporating your own logo and colours, you can brand the products exactly how you want them.

Comprehensive Package

Rather than dealing with several wholesalers, you can get a complete product package from a local OEM manufacturer, and they can easily be contacted by using a Google search. Once you have made contact, the next step is to pay their factory a visit, when you can see first-hand their manufacturing processes and take a good look at their product line. You can discuss details with their staff, who would have a wealth of hands-on experience supplying products for a retailer, and they can help you to prepare for your opening.

Digital Marketing

Of course, selling online demands a good digital marketing plan, which would outline how you are going to market your products. SEO is an essential requirement to boost your search engine rankings, and a digital marketing expert can help to create a strong online presence. Obviously, you will need a dynamic shopping cart website to showcase your products, and you will need some professional help with that, along with setting up accounts with all the major social media sites. This is a critical part of your business plan, and without a good digital marketing plan, you will likely end up as an ‘also ran’.

Using Natural Ingredients

The market today craves products that are made from natural ingredients, so look for a manufacturer that emphasises the use of natural products like fruits, vegetables and natural essences and extracts. The use of natural ingredients will ensure that your customers will be happy that they are not exposing themselves to harmful chemicals, and with all the experts confirming that naturally made products are the way to go, you really have no choice.

If you would like to partner up with a beauty product OEM manufacturer, an online search is the first step, then you can browse the results and narrow down your search to one or two candidates.

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