You have decided to outsource your marketing needs to an agency – Congratulations. The next step is to hire the right agency for the job. If you check online for the best ad agencies in Singapore, you will find a comprehensive list, but how do you select one? We bring a list of things that you must definitely check before taking the final call.
The scope of online marketing is huge, so the foremost aspect that needs attention is the range of services that a company offers. SEO, PPC, and web design are key aspects that you would expect at the least, and if the agency can also handle social media marketing and reputation management, that would be an added advantage.
The clientele of a company says a lot about their experience and expertise. An agency that has been offering online marketing services for more than a few years will have respectable clients, and you need to know if they have managed to retain their projects. Ask about the number of clients they are handling on a regular basis.
For smaller brands, the cost of hiring an online marketing agency is important. Asking for an estimate is the best way forward, because most companies don’t have ready packages anymore. Top agencies would want to know about the needs and expectations of a brand before they offer a comprehensive online marketing campaign with an estimate. The quote should be clear and without any scope for hidden costs.
Finally, do spend some time with the online marketing agency to know about their work process. How they perceive your brand or the strategies they use for generic marketing are aspects you cannot afford to ignore. Paying for a known agency, keeping these pointers in mind, is never a bad idea.