Tips to Market Photography Services on Instagram and Generate More Likes
Are you trying to use Instagram in order to market your photography? Instagram is an online mobile sharing platform that allows users to post images and videos either publicly or privately on an app or through various social networking platforms. In fact, a lot of business and individual professionals are using Instagram in order to market their product effectively. It is also very easy to use and can help to generate 15 times more engagement and free Instagram-like when compared to other social media platforms. If you are a newbie and want to know the secret, read on the following tips that will show you how to promote your photography professionally and effectively.
- Use Relevant Tags
Using relevant tags attracts more free instagram followers for your profile. The tags can make your photos easily discoverable and are being used by most of the social media platforms today. In case of Instagram, you can post as many as 30 hashtags that can help to increase your exposure. However, using hashtags for promoting your works is a different game altogether. Try applying these tips if you are trying to promote your photography –
Indicate the type of photography that you are trying to promote. For example, if it is a newborn shoot then your tag will be #NewBornShoot and if you are posting a wedding photograph, then your tag will be #WeddingPhotography.
Add the Location and the type. This will help target audiences to identify you more easily especially if they have a particular place preference of if they are looking around for someone within the locality. Examples are #DCWeddingPhotographer or #SanFranciscoPhotographer.
Mention Your Brand Name and the Product Description. Both are essential aspects of branding and will help to streamline the specialty of your service. The description will help the audience to visualize the product in a much broader way.
- Keep Your Clients within the Loop
There are days when your client might not be that alert or might miss you out. But it is your duty to ensure that they do not miss out on anything. That is when you are posting a photo and want to tag target clients around, do not forget to add a ‘@’ to their names. This will keep them in the loop even if they are not available on Instagram. They can make a comment, like a photo and even share it with their friends accordingly.
- Maintain Some Consistency
You are free to consistently post picture updates on Instagram. In fact, the more you post, the stronger becomes your degree of exposure. Post at least once a week but make sure that it is your best work that is worth making your target audiences go completely ‘Wow’ all over.
- Set Your Profile Picture
As a photographer, it is important that you keep your profile constantly updated. But here are a few basic things that you just cannot ignore for any social media profile that you hold These are – Keeping the character count of your bio description a minimum of 150 characters and setting the profile status to public. Make sure that your profile is easily reachable by the audience.